Past collaboration we did together with RET

Marketing campaign

  • Option 1: Bespoke sneakers
    “A handmade and unique pair of sneakers on an existing model”

    Option 6: Content development
    For this project, we made a short movie about the Air Force 1's making process. You can watch the video below.

  • We created three Air Force 1 bespokes for the lucky winners.

  • 2022

  • The sneakers are designed to promote RET's "Always something extra," and two pairs will be raffled among all registrations.

About this project

These sneakers have been designed and handmade by VIJZ Bespokes, especially for this one-off RET promotion. The sneakers are designed to promote RET's "Always something extra," and two pairs will be raffled among all registrations.

The Nike Air Force 1 was used for both pairs. The colors of RET are reflected in the design, just like the iconic lines of the metro network. You can see these lines on the nose of the shoe and the sole of the shoe. Because RET is proud of Rotterdam, the skyline of the city of Rotterdam could not be missed, and it is therefore on the lip. The RET logo can be found on the inside of the lip.

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